Training Is A Process; Not An Event

Here are valuable tips and tools to get your associates to thrill your customers to come back all season. Whenever a customer walks in it’s SHOW TIME! You have one chance to make a first impression. What do you want that first impression to be? Your customer’s first visit, first interaction with an associate, first experience of your service will either encourage your customers to come back frequently and become a part of your “family” or it can turn them away for good. Your associates are a reflection of you! (And do I have to tell you how fragile customer relationships are these days?) Here is what you can do to empower your associates to make the most of that customer experience. Before training, we have to start at Square 1. Hire the right people – ESPECIALLY for the big season. True story. I walked into a gorgeous garden center in North Carolina and a young female cashier was sitting on the counter sipping her Starbuck’s when I approached to make my purchase. She rang me up. No … [Read more...]

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