The primary key to productivity, performance and profit is creating a vision of what your purpose is and who you are serving. Then you want to communicate your vision and purpose to engage all of your team. Get everyone excited to align and fulfill their part, using all of their unique individual skills and talents.
There are many ways to communicate your vision. The most effective way to communicate to all of your team is through training. We don’t often think of training as a primary means of communication, however defining “what good looks like” is the way to get everyone performing on a defined path in order to create your vision. Training lets employees know what is expected – what TO do and what NOT to do. It channels energy and effort toward your desired results. It creates boundaries and measurements. It defines roles and functions so individuals can understand and fulfill their purpose in the larger picture.
Here are the top 10 keys to productivity and profit:
- Begin with the end in mind. What is your vision and what are your goals? What gets you excited? Who are you serving and what pain do you heal or what needs do you fulfill?
- Who will help you get there? What skills, abilities and values would you want to build on your team? Create a hiring profile for your team.
- Clarify your expectations and crystal performance standards. Create job descriptions and performance measurements.
- What specific actions or behavior will create the desired outcomes? Create step-by-step procedures for their major job functions. This becomes the basis for your “Best Practices.”
- People remember their first day in great detail because they are out of their comfort zone! Create a structured first day experience and orientation to “imprint” your company values. New hires will “buy in” and be productive sooner.
- Create on-the-job training to empower each team member with the information and behaviors that will product the desired results. Have them demonstrate their learning to a mentor.
- Communicate in specific behaviors and eliminate jargon, assumptions or “notions.” There is no such thing as “common sense.”
- Train your Managers and Supervisors to reinforce the desired behaviors for 15 to 25 weeks to develop productive and positive habits.
- Track and reward individual skill development and results.
- Celebrate customer related decisions, wins and results in alignment with your direction and goals.
5 Pitfalls To Avoid
- Employees who are left to their own interpretation of the company’s standards or what “good” looks like are doomed to miss the target. (They are set up to fail; ready, FIRE, then aim?)
- Without an orientation, new hires are lost which sends them into “hiding.” During the imprint stage they are vulnerable and will choose to leave rather than be shamed or made “wrong.”
- Untrained or unskilled Managers often become glorified “baby-sitters.” Then in their frustration with employees, they can cause turnover.
- Business owners avoid creating a clear business structure (job descriptions, performance evaluation and on-the-job training) until they are forced by circumstances to address it – poor performance, a decline in sales, rampant turnover or legal issues. (Then it becomes really expensive.)
- No one is empowered. The only one with the “right answers” is the owner so they can never really “leave.”
5 Keys To Success
- Clarify your goals and expectations and communicate them daily. Celebrate the results weekly.
- Create a formal orientation to encourage buy-in and to positively imprint your company’s mission, values and expectations.
- Create the structures such as a hiring profile, job descriptions, job measurements and “best practices” procedures to channel energy toward the desired results.
- Define and communicate what “good looks like” in specific behaviors and in a trainable format. (See our Business Legacy Blueprint.)
- Train your Managers and Supervisors to empower others and to reinforce the desired behaviors for 15 to 25 weeks.
Contact us if you want any support or assistance. It’s what we love to do!