Do Your Employees Have Common Sense?

I used to love shopping however it’s not fun anymore.  Lately I have to brace myself to go face to face with the inevitable “clerk” who will summon me to the register with a loud, “NEXT” as a greeting.  They will be ringing up my purchase acting as invisible as possible with a nonverbal message that screams “Don’t ask me anything because I probably don’t know.”  It amazes me how much our work ethic has changed.  I know I am not alone wishing we could somehow turn back the clock to the time when we were happy to have a job, honored to wear the company logo and step into our role and enjoyed making our customers happy! I used to think everyone had common sense.   When I was little I thought it was practically a Federal Law that every family have dinner together.  When it got dark outside (or at 6:00, whichever came first) every kid in our neighborhood stopped what they were doing and headed for the dinner table.  And if we were late, panic set in.  Why?  Because we knew if we got in … [Read more...]

5 Selling Skills That Create Profit

Profit is such a funny word.  We act as if it is real when it actually is only a concept.  The other thing about profit is that it is and end result; a by-product of doing many things well.  Webster’s defines profit as – “The positive gain from an investment or business operation after subtracting all expenses.”  So, rather than creating profit by cutting back expenses, we recommend that you focus on doing all you can do to increase your sales.  Have your associates and management teams add to the top line to create a hefty bottom line this year.  Get the staff fully prepared to deliver double-digit increases. Profit Comes From Customer Interaction If you want profit, the real goal is to engage customers, learn more about their project and add Items Per Transaction.  That means every customer purchases one or two additional items in each transaction.  You cannot create profit if you rely on the customer to select their own merchandise and leave.  Step forward as the Experts and assist … [Read more...]

Boost Morale And Increase Sales

During stressful times your staff morale may suffer. Your Associates may be worried about their jobs or just making ends meet. You may have to cut back hours or you may decide to bring back fewer seasonal people and that puts a burden on your team. Morale is critical in your business. When every individual is doing the work of two or three, his or her to-do list seems endless and it’s easy to become too task oriented. This takes the focus off of customers and negatively impacts the business. When morale is low, it spreads quickly throughout the facility. It is often projected on the customers who feel the tension and won’t stay to explore. The fallout can be considerable: Decreased sales, lack of productivity, disorganization, distraction, more time spent gossiping and complaining among co-workers, increased accidents, employee theft and employee turnover. On the positive side, as you make the effort to boost morale you will increase productivity and create a motivational … [Read more...]