5 Selling Skills That Create Profit

Profit is such a funny word.  We act as if it is real when it actually is only a concept.  The other thing about profit is that it is and end result; a by-product of doing many things well.  Webster’s defines profit as – “The positive gain from an investment or business operation after subtracting all expenses.”  So, rather than creating profit by cutting back expenses, we recommend that you focus on doing all you can do to increase your sales.  Have your associates and management teams add to the top line to create a hefty bottom line this year.  Get the staff fully prepared to deliver double-digit increases. Profit Comes From Customer Interaction If you want profit, the real goal is to engage customers, learn more about their project and add Items Per Transaction.  That means every customer purchases one or two additional items in each transaction.  You cannot create profit if you rely on the customer to select their own merchandise and leave.  Step forward as the Experts and assist … [Read more...]