7 Comfort Zone Busters To Ignite Your Business

I have an important message for you today. If you want to expand your business, increase customer loyalty and have double-digit increases in sales you have GOT to stay out of the comfort zone. That means you and your teammates must be willing to be uncomfortable. Have you ever shopped in a store where every employee is in their own comfort zone? What is the service like? What behavior do you see? Here’s how I see it. Often, I can’t find an associate and when I do, it looks like they are just going through the motions with very low energy. They do tasks with their head down. They walk by me, avoiding eye contact and not offering a greeting. They don’t listen when I ask a question or they tell me they are new here or it’s not their department. If I have a question or concern, they just roll their eyes if I sound even a little bit annoyed. They talk to each other (over my head) and avoid communicating with customers who are signaling for attention. In fact, they can be unconscious and … [Read more...]

Training Is A Process; Not An Event

Here are valuable tips and tools to get your associates to thrill your customers to come back all season. Whenever a customer walks in it’s SHOW TIME! You have one chance to make a first impression. What do you want that first impression to be? Your customer’s first visit, first interaction with an associate, first experience of your service will either encourage your customers to come back frequently and become a part of your “family” or it can turn them away for good. Your associates are a reflection of you! (And do I have to tell you how fragile customer relationships are these days?) Here is what you can do to empower your associates to make the most of that customer experience. Before training, we have to start at Square 1. Hire the right people – ESPECIALLY for the big season. True story. I walked into a gorgeous garden center in North Carolina and a young female cashier was sitting on the counter sipping her Starbuck’s when I approached to make my purchase. She rang me up. No … [Read more...]