Speaking Topics

KD speaking at ProGreen 2014

2014 Featured Speaking & Workshop Topics

All of Kathryn’s programs are available in Workshop or Keynote formats, and customized to fit your specific audience, event and time frame, from one to three hours in length. Please click on the titles for an expanded description of each topic. 

Are You Baby-Sitting Or Delegating?

The Skill of Holding People Accountable

Recommended Audience: Business Owners, Managers, Team Leaders

Description:

Statistics show that only 2% of the workforce works well without supervision! This means that people are not “self-starters” by nature, which puts pressure on management to hold employees accountable. In this workshop, managers and team leaders learn a new approach to getting things done through others to avoid burning themselves out. They explore how get the most from their staff by setting clear boundaries, delegating with trust, observing, coaching and rewarding performance.  Participants learn to listen and gain cooperation by collaborating with their staff to achieve every task, goal and sales target.

Key Learnings:

  • Setting “Ground Rules for Work & Life” that establish boundaries and behavior to bring out the best in everyone on the team.
  • Why the daily battle is always the “comfort zone” and how to get everyone to “wake up” and stay engaged.
  • An important collaborative tool for the team to determine and commit to their goals, priorities, standards and completion times each day.
  • How to be more effective accomplishing tasks through others without baby-sitting.
  • Master the secrets of human behavior and how to read verbal and nonverbal communication.
  • Holding others accountable for delegated tasks by clarifying specific performance behaviors and establishing clear deadlines.
  • Clear communication for building trust in each team.

Your Rewards:

A fully aligned team, eager to collaborate, communicate, participate and operate in harmony with your organization’s core values.

Get The Right People On Your Team!

Hiring, Recruiting & Selection Skills & Strategies

Recommended Audience: Business Owners, Managers, Team Leaders

Description:

You can’t play the game without a team—hiring the right people is the single most important aspect of building a business. One bad apple and your business results could be in the tank! The reality is that most owners and managers are not professionally trained to hire, so they tend to bring in family, friends and kids-of-friends to “fill the schedule” rather than following a well-designed, integrated system. In this presentation, Kathryn will clarify who would be “right” to hire for your business, your customers and your reputation.  You will learn ways to attract the best and screen out unwilling, uncooperative, incompetent and potentially disruptive people.

Key Learnings:

  • How much does it cost to train, develop and retain the right people? (And what is it costing your business to hire the wrong ones?)
  • What are the Skills, Abilities & Values you cannot live without?  (Examples:  honesty, stability, maturity, willingness to approach people, math skills, availability, physically able to do the job, English-speaking, motivation, commitment, etc.)
  • Building a “Good Employee Hiring Profile” as a legal standard and recruiting guideline.
  • “Scratch and Sniff” interview secrets—creating the best interviewing environment and customized, focused questions so you can quietly and confidently determine critical behaviors.
    • Practice creating open-ended topic questions.
    • The legalities regarding applications, interview questions and selection.
  • Developing a post-interview checklist for your “Good Employee” screening.
  • 12 essential recruiting strategies using the “Good Employee Profile.”
    • Passive recruiting: Internet, social network, print ads, etc.
    • Active recruiting: Job fairs, Open House events, clubs, organizations, etc.

Your Rewards:

Just imagine looking forward to working with your team—and improving your bottom line—every day! You will enjoy excellent results, and your customers will show their thanks with repeat visits and referrals!

Turn Your Payroll Into Profit

Key Empowerment Strategies & Tools

Recommended Audience: Business Owners, Managers, Team Leaders

Description:

This is a powerful workshop full of eye-opening activities and tangible skills that support business leaders to make their employees productive rather than “happy.” Participants will learn new collaboration techniques, motivational tools, proven approaches to prompt behavioral change and compelling communication improvement methods, and take away practical strategies to build trust and keep teams motivated to create profits. Participants are empowered with the skills and confidence to set goals, delegate, execute and hold everyone accountable.

Key Learnings:

  • Master the power of speaking in behaviors instead of “notions.”
  • Manage and prompt desired behavior and avoid dealing directly with “attitudes.”
  • Know the most effective and positive ways to coach, train or confront behavior.
  • Effectively use the principles of communication and eliminate assumptions.
  • Gain information on teamwork and guidelines to build and maintain trust in each team.

Your Rewards:

Participants will be equipped with a new, fresh approach to creating a motivational environment that increases productivity and profit. A customized handout will provide them with specific new behaviors to reinforce as well as practical tools to improve their teams’ sales and results.

Your Front Line Creates Your Bottom Line

Customer Service Skills & Reinforcement Strategies

Recommended Audience: Managers and Team Leaders

Description:

Like it or not, your front-line employees represent YOU—they are your customer’s first contact and create a lasting impression. However, chances are that your employees have no idea what “good customer service” looks like. Not surprisingly, if you don’t set and reinforce clear standards, people revert to their comfort zones and become self-serving (we see that everywhere, right?). In this highly interactive workshop, managers learn how to engage and generate high energy through collaborating with their team. Customer service “behaviors” are brought to life and fully experienced in a demonstrable, communicable way.

Key Learnings:

  • Why there is no such thing as “common sense” anymore.
  • Four generations in the workforce and the last two did not grow up around dinner tables practicing conversation and courtesy.
  • What do we expect our employees to know about communication skills, listening, respect for others and ability to connect with people from different generations?
  • How to create a commonality within your team so everyone knows what “customer service” looks like.
  • Practice communicating in behavioral terms to have a greater influence on your team members and their effectiveness.
  • Serving others wholeheartedly lifts morale and inspires employees to measurably increase results.

Your Rewards:

Participants will learn how to gain buy-in so their team participates in establishing performance standards that deserve recognition and rewards. They will take away practical tools and motivational techniques to create daily working conditions that generate effort, enthusiasm and productivity. Customized handouts provide the reinforcement tools hand-crafted for implementation and mentoring to reinforce the new standards.

How to Sell Without “Selling”

Keys to Engaging and Relating with Customers

Recommended Audience: Sales Associates, Sales Team

Description:

Increase the self-confidence and results of your sales teams with this highly interactive workshop, focused on developing relationships with new customers. Each skill is brought to life with practice, demonstrations and activities that increase the participants’ retention, bringing fun, excitement and effectiveness to their sales presentations about your company’s products or services.

 

Key Learnings:

  • How to break the ice, engage customers and gain credibility by listening closely, reading verbal and nonverbal cues, using effective communication skills, and asking the right questions.
  • Why enthusiasm creates more sales than pushing customers to buy.
  • Creating a “fan club” of loyal customers by getting more personal, exploring interests, and sharing about upcoming events.
  • The secret to “interviewing” customers in order to address their specific objectives and lifestyle requirements.
  • A persuasive approach to communicating the benefits, not just features, of your products or services.
  • Crowd control—what to do in a super-busy environment.
  • New ways to serve bartering or demanding customers with genuine care and concern.
  • Transforming objections or concerns into opportunities that create more trust—and sales!

Your Rewards:

Following this workshop, your sales associates will begin partnering with customers to explore opportunities and present suggestions with certainty and enthusiasm. Their follow-up will exceed customers’ expectations and keep them coming back!

Additional Popular Keynote & Workshop Topics:

  • 10 Ways to Build Trust & Teamwork
  • Getting It Done with Gusto!
  • Lead, Coach or Get Out of Their Way
  • Stay Out of Your Comfort Zone
  • Live a “Wow” Life – Purpose, Potential & Possibility
  • Motivating From the Inside Out
  • Service is a Culture; Not a Program
  • Are You Doing Time, or Is It Doing You?
  • Knock ‘Em Alive! (Presentation Skills)
  • Your Actions Speak Louder Than Words
  • Retail Therapy – What Customers Really Want

Don’t see your workplace concerns addressed here? Just ask!

Kathryn’s presenting and consulting schedule fills up well in advance. BOOK TODAY!

Call: (310) 477-8333

Or Email: profitivity@earthlink.net